Elephant posse
Check out these cool elephants hanging out at Viakerala, thekkady.Once you get to know them, you're sure to be friends for life.Did you know that an elephant's memory is ever lasting?
Hand Woven + Hand Made = Hand Bag
Via Kerala is seeking to conserve creative traditions in a number of ways. By experimenting with and re-working hand-crafted designs, by utilizing local craftsmen and women to produce our designs, and by using locally hand-made fabrics within our designs, where possible. Skills such as needlework, weaving and basket weaving are...
Twisting Type, Twisting Tongue
A beautifully curly script, Malayalam’s loopy curves co-incidentally symbolise the movements the tongue makes during pronunciation, and some characters are ever so hard for a non-native to pronounce. In some instances Malayalam takes your tongue to places it’s never been before! At Viakerala, we have been researching on local...
Namaskaram, this way in
The fact that the Viakerala store and the Periyar Wildlife Sanctuary lie in the same corner of the world is also representative of the more obscure similarities between the two initiatives. In the same way conservationists in national parks seek to protect, research, sustain, and promote wildlife and the interest...
Official, Officially, Finally
After so much planning and test runs, the Viakerala shop finally opens on Feb 5, 2012. Yes the Kerala villaku made an appearance to honor the moment. (gave the designers some time to contemplate a new interpretation for the traditional lamp!) Deputy director Sanjayan Kumar, from Periyar Wildlife Sanctuary and Dr....
Wild 5 Five - the heroes of Periyar
It goes without saying that the location inspired the ‘Wild 5 Five’ range of awareness accessories. Featuring 5 iconic endemic species, diverse in their appearance and behaviour, Wild 5 Five is designed to raise awareness of the Periyar forest and its precious inhabitants. If you are in Thekkady, take some...
A Shop Viakerala
Marco and Gianna walked into viakerala for the pre-launch curious to know our italian connection (via = street; in Italian). we told them about the similar connotation in literal postman terminology, but also talked about journey as a motif for artistic exploration. heres a few things they found interesting -...
Republic Day Pre- Launch
Not official yet but yes, you're welcome inside!Take a sneek peek at the first viaKerala store, near Periyar Wildlife Sanctuary, Thekkady! Checkout the interaction center, meet our designers, and take back some cool Wild5Five hero t-shirts n your way back from the Periyar National Park. The compilation of the wild...
An Experiment in Typography
The malayalam letterform is symbolic of the character of Kerala and its people; the rounded curves resonate the sound of the spoken language. The viaKerala letterform is an experiment that combines vernacular street signage with a modern futura; a typographic tribute to malayalam.
The Flying Elephant
Ever walked into a Kerala store without seeing a wooden elephant, or rather, a collection of wooden elephants? typical, boring, predictable. that seems to define everything from Kerala. But hell no! the people are vibrant, educated, they travel the world and are philosophers at heart.
Kerala Viakerala
We stir up pride in the heart of a malayalee, and plant intrigue in the heart of a traveler. We divulge obscure local happenings, promote the finest hand made crafts, and connect interested adventurers with the local inhabitants. We weave together the mysticism of tradition with the momentum of modernity.